Online advertising is the most essential element of the new-era marketing mix. It is very creative, attractive, measurable and highly sophisticated with regards to targeting. Digital marketers can effectively calculate revenue coming from social media efforts with one variable in mind: deliver the highest amount of conversions with the lowest possible cost per acquisition.
Online advertising is:
- the fastest and inexpensive way to drive relevant traffic to your website; even a small budget can produce great and measured results.
- the most proficient way to target and retarget your audience. When you advertise online you may target a population as specific as: “men, age between 25-45, living in Cyprus, of Greek origin, parents, hunters, soccer fans, with an income more than €20,000”
- the most flexible way to change advertising campaign variables in a continuously changing social sphere
- the most creative way to increase awareness in a very competitive online environment. The reach of your message is beyond any comparison with any other conventional and traditional media, since an online advertising message is global and without any time barriers
- the most productive way to drive word-of-mouth at scale. Consumers rely more on word-of-mouth recommendations compared to all forms of advertising. “Share” is a unique attribute that has the ability to reach very quickly billions of people. Additionally, a product with a “shared” positive review and recommendations is so dynamic that potential clients are even willing to pay an increased price, as a result of the added value.
- the most effective way to know your customer’s exact level of engagement and all the insights a marketer will ever need: how much time clients interacted with your ad, how long they stayed on your website, if they went to check what other services/products you offer, what were the conversions of that ad, as well as the optimal channels, the ad copy, the ad locations, etc.
Would you like to understand more about online marketing and its capabilities? Contact us directly here or request a proposal.